Barretstown is a charity that offers life-changing camps and therapeutic programmes to children and families living with serious illness. In 2024, Barretstown required €8 million to operate its services, and our team was brought in to boost donations through face-to-face fundraising efforts.
The Challenge Barretstown needed to secure a significant number of new donors to help cover its operational costs, ensuring that children and families could continue to attend its camps free of charge. Our goal was to attract new donors and increase overall contributions, but we had to work within a competitive charity landscape.
Our Approach We implemented a strategic face-to-face fundraising campaign that focused on meaningful conversations with potential donors. Using highly trained representatives, we positioned Barretstown’s story of hope and healing at the forefront, helping people understand the direct impact of their contributions. Our team deployed fundraisers across high-traffic areas in Ireland, carefully selecting locations that aligned with Barretstown’s target demographic.
The Results The results were outstanding:
2,721 new donors were secured through our efforts.
The average gift per donor was €18, contributing to a significant monthly donation growth.
The campaign is projected to raise approximately €235,094.40* for their cause.
By connecting with people directly and sharing Barretstown’s mission, we empowered donors to make recurring contributions, generating sustainable revenue for the charity’s critical work.
*this is annually over a 24 month period taking into consideration drop-offs and cancelations from supporters
Impact on Barretstown
These donations are crucial to Barretstown, helping them run camps that bring joy, creativity, and healing to children facing serious illness. With this funding, Barretstown can continue offering these services for free, with full medical support on hand.
We’re thrilled to have played a part in expanding Barretstown’s supporter base, allowing them to reach even more children and families. This campaign shows the power of direct, personal connections and the importance of storytelling in inspiring donations.
Partner with Trinity Group
Trinity Group specialises in face-to-face fundraising that makes a real difference. If your charity is looking to grow its supporter base and bring in essential funds, let’s talk. Get in touch to find out how our team can help bring your mission to life through engaging, person-to-person fundraising.
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